Naturigin 4.0 Brown Hair Colour

When I started my natural beauty journey, the one beauty product I was concerned about finding a replacement for, was hair dye. I’ve always used the Nice N Easy brand, as its easy and gives me the colour I’m after, however I’ve always been aware of how this product really isn’t good for me or my hair. I did some research into natural alternatives and after ruling out henna (far too messy!) I came across Naturigin – a more natural alternative to mainstream hair dye. Now, there really is no such thing as natural hair dye unless you choose to use something like henna, but for ease of use Naturigin is about as natural as you can get. Their ingredients are 98% naturally based, and they include natural oils and extracts to help keep the hair in its best condition. They are organic certified by ECOCERT and they are 100% free from ammonia and parabens. Needless to say, when I read all of this I was incredibly excited.

First a little about the company…. Naturigin was actually founded in Denmark back in 1998 by Mette and Stig Lykkegaard, after Mette was diagnosed with breast cancer. Luckily she recovered, but she wanted other women to have the opportunity to have the option to purchase a cleaner and healthier hair colour, without the unhealthy and toxic chemicals found in mainstream products. They formulated Naturigin and now offer a range of 19 colours, from the lightest blonde to black. All colours are permanent and offer 100% grey coverage.


Before I share my thoughts on this dye, a little about my hair; I’ve been dying my hair for about two years now. I don’t do it all the often, maybe 3-4 times a year, and I dye it a colour that’s almost identical to my natural hair colour. My hair is naturally quite ashy, and it can make me look washed out in some lights, so I like to go for a similar colour but with warmer undertones. The good thing about this, is that I can go quite a few months in between dyes. It’s naturally very straight, and since I don’t often use heat on it, it’s pretty healthy. I opted for the shade 4.0 Brown which looked the closest to my natural colour, but just a little warmer and darker.

The hair colour comes in the same format as mainstream dyes, with the colour and the colour activator. The easiest way to mix the two together is to mix the colour into the activator and then apply the hair colour with the applicator tube. It’s really very easy to apply, although I did get my mum to give me some help as dying long hair is never the easiest! She found the product fairly easy to apply and to blend through the hair. We started with the roots and finished up on the ends and the whole dye application took around 10 minutes. This is actually much less time than it usually takes with the Nice N Easy, and there was actually product left over (which is good to know if you have longer hair than mine). One thing that is wonderful about this hair colour is that it doesn’t smell awful like most other brands. Hair dye usually smells like a mixture of harsh chemicals, and it’s scary to think that you are inhaling that as you dye your hair! The Naturigin product has a very faint florally smell which is actually quite pleasant.  One other thing I really liked was that it didn’t irritate my scalp at all. When you have hair dye on your head you often know about it as the scalp feels a little irritated or tingly. The Naturgin product didn’t irritate my scalp at all, and it just felt like conditioner had been brushed through my hair

I left the colour in my hair for approximately 15-20 minutes before rinsing it out in the shower. This hair dye actually foams up when it meets water, and a part of the colouring process is to massage the foam into the hair. It’s then really easy to rinse out and it doesn’t make a mess of your shower like other products can. Instead of the usual pools of brownish red dye that streams down the drain, this hair colour looks just like shampoo being washed away. It’s really so easy to rinse out and much more pleasant! After rinsing out the dye you simply follow up with the Colour Lock, a pale green gel that resembles a shampoo. This too foams up and you just let it sit in the hair for a few minutes before rinsing it out and carrying on with your regular hair care routine.

The colour looks so natural!


I’m absolutely thrilled with how the colour turned out in my hair, and while it doesn’t look a lot different than before, it’s exactly the colour I wanted. The colour looks even and extremely natural, and my hair feels really healthy and soft. I’ve had a few people comment on how this colour looks far more natural on me than the other dye I was using. 4.0 Brown is the absolutely perfect shade for me and I really can’t see myself going back to using any other brand now.

Naturigin Hair Colour retails for $34.95 and is available at The Beauty Lounge in NZ or at these stockists. While it’s slightly more expensive than other hair colour, I think it’s 100% worth the extra for the safer and more natural formula and the much more pleasant application experience.

Reasons why I’ll now only use Naturigin

  • 100% paraben & ammonia free
  • 98% naturally based (about as close to natural as hair colour gets!)
  • Full of natural oils and extracts to promote healthy hair
  • Not tested on animals
  • The packaging is recyclable
  • Super easy to use and apply
  • No scalp irritation
  • It smells great
  • Easy to wash out
  • I don’t notice as much hair falling out after using (after dying my hair with Nice N Easy, there’s usually heaps of hair in the drain – none with Naturigin!)


Have your tried this product before? I’d love to know what you think!


Please note: I was sent this product for consideration. These views are my personal opinion and are no way influenced by others. I always provide an honest opinion, so you all know which products are worth purchasing

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    1. lillymint

      September 25, 2016 at 5:49 pm

      Aww thank you so much, so are you 🙂 x

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